EPISODE · May 12, 2024 · 10 MIN
Management Research: Strategic Management - 5 Forces: Threat of Substitutes
from Management Research · host Yevgen Bogodistov
Welcome, dear listeners! Today, we are talking about the #5forces framework by #porter. One of the forces that shape the market and should influence your success is the #threatofsubstitutes. #substitutes are the #products (or #services) that are different in nature but may offer you a similar result. Think of butter vs margarine - different in nature (made of milk vs sunflower oil) but both may be used for breakfast. Moreover, the conditions of usage have an impact on the #propensitytosubsitute: while margarine for breakfast is seldom preferred, margarine for backing easily substitutes butter and only a few can taste the difference. Enjoy this #episode, #subscribe, #comment, and #share - it does matter! Best Eugene (Yevgen)
What this episode covers
Welcome, dear listeners! Today, we are talking about the #5forces framework by #porter. One of the forces that shape the market and should influence your success is the #threatofsubstitutes. #substitutes are the #products (or #services) that are different in nature but may offer you a similar result. Think of butter vs margarine - different in nature (made of milk vs sunflower oil) but both may be used for breakfast. Moreover, the conditions of usage have an impact on the #propensitytosubsitute: while margarine for breakfast is seldom preferred, margarine for backing easily substitutes butter and only a few can taste the difference. Enjoy this #episode, #subscribe, #comment, and #share - it does matter! Best Eugene (Yevgen)
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Management Research: Strategic Management - 5 Forces: Threat of Substitutes
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