Mandarin Oriental: Building a Fan Base

The Mandarin Oriental brand is well-known and respected. Richard Baker, Executive Vice President and Operations Director – Asia, talks about what it takes to achieve that. The ultimate objective is still profitability where pricing power that comes with brand recognition complements an occupancy strategy. The rise of social media sites like Tripadvisor that rates hotel quality is also explored.See omnystudio.com/listener for privacy information.