M&M's Drop Artificial Dyes This August

Mars is ditching artificial dyes in M&M’s this August, after pressure from Health and Human Services Secretary Robert F. Kennedy Jr., who’s pushing for safer candy alternatives. They’ve found natural dyes for red and yellow using beets and turmeric, but blue remains elusive—spirulina, the only viable option, costs over $100 per pound and gums up factory equipment. The project’s cost millions, and executives nearly scrapped blue for “sunset vibes,” but ultimately kept it. This isn’t their first attempt—Mars tried dye-free in 2016, then backed off when customers didn’t care. Now, with Kennedy Jr.’s renewed campaign linking artificial dyes to kids’ health issues, Mars is going all-in. Consumers will soon see M&M’s in natural hues—and wonder if they’ll actually taste better. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/4b3c6ff395802593