Mapping the B2B Buyer's Journey

Episode 1 of the The B2B Demand Generation Blueprint Podcast podcast, hosted by Merkle, titled "Mapping the B2B Buyer's Journey" was published on September 6, 2023 and runs 33 minutes.

September 6, 2023 ·33m · The B2B Demand Generation Blueprint Podcast

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Summary

In this episode, Tim Brogan Merkle B2B's Regional Media Strategist guides us through the art of understanding your audience, crafting buyer personas, and tailoring your message to resonate with target customers. With special guests Jake Hird, Senior VP of Strategy at Merkle B2B APAC, and Uzma Atcha, Strategy Director at Merkle B2B APAC. Hosted on Acast. See acast.com/privacy for more information.

Episode Description

In this episode, Tim Brogan Merkle B2B's Regional Media Strategist guides us through the art of understanding your audience, crafting buyer personas, and tailoring your message to resonate with target customers. With special guests Jake Hird, Senior VP of Strategy at Merkle B2B APAC, and Uzma Atcha, Strategy Director at Merkle B2B APAC.

Hosted on Acast. See acast.com/privacy for more information.

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