Marcia Layton Turner
An episode of the Concept to Cover podcast, hosted by Leah Nicholson, titled "Marcia Layton Turner" was published on September 19, 2023 and runs 23 minutes.
September 19, 2023 ·23m · Concept to Cover
Summary
In this podcast conversation, host Leah Nicholson interviews Marcia Layton Turner, a seasoned ghostwriter with over 20 years of experience. Marcia discusses her entry into the world of ghostwriting, which began when she was asked to rescue a book that was severely behind schedule. She shares how she transformed an outline and boxes of notes into a finished manuscript in just six weeks. The conversation then delves into the growing prominence of ghostwriting in recent years. Marcia attributes this to several factors, including the rise of self-publishing, the willingness of celebrities and thought leaders to admit to using ghostwriters, the demand for content on social media platforms, and the pursuit of thought leadership through book publishing. Leah and Marcia also touch on the emotional aspects of ghostwriting, as clients often revisit and work through their personal histories during the writing process. They highlight the role of ghostwriters as pseudo-therapists who help clients explore the "why" behind their stories. They discuss the compensation for ghostwriters, ranging from lower-paying ebook projects to higher-end contracts with celebrities and thought leaders. Marcia also mentions her founding of the Association of Ghostwriters, a community and resource hub for professional ghostwriters, aimed at networking, sharing best practices, and promoting the profession.
Episode Description
In this podcast conversation, host Leah Nicholson interviews Marcia Layton Turner, a seasoned ghostwriter with over 20 years of experience. Marcia discusses her entry into the world of ghostwriting, which began when she was asked to rescue a book that was severely behind schedule. She shares how she transformed an outline and boxes of notes into a finished manuscript in just six weeks.
The conversation then delves into the growing prominence of ghostwriting in recent years. Marcia attributes this to several factors, including the rise of self-publishing, the willingness of celebrities and thought leaders to admit to using ghostwriters, the demand for content on social media platforms, and the pursuit of thought leadership through book publishing.
Leah and Marcia also touch on the emotional aspects of ghostwriting, as clients often revisit and work through their personal histories during the writing process. They highlight the role of ghostwriters as pseudo-therapists who help clients explore the "why" behind their stories.
They discuss the compensation for ghostwriters, ranging from lower-paying ebook projects to higher-end contracts with celebrities and thought leaders. Marcia also mentions her founding of the Association of Ghostwriters, a community and resource hub for professional ghostwriters, aimed at networking, sharing best practices, and promoting the profession.
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