Mark Fricks - Chapter Three - What Color is Your Money?

Over the course of your lifetime, it is likely that you have acquired a variety of assets. Assets can range from money that you have in a savings account or a 401(k), to a pension or an IRA. You have earned money and have made financial decisions based on the best information you had at the time. When viewed as a whole, however, you might not have an overall strategy for the management of your assets. As we have seen, it’s more important than ever to know which of your assets are at risk. High market volatility and low treasury rates make for challenging financial topography. Navigating this financial landscape starts with planful asset management that takes into account your specific needs and options. Even if you feel that you have plenty of money in your 401(k) or IRA, not knowing how much risk those investments are exposed to can cause you major financial suffering.