Mark Ross Reveals Why Playing It Safe in the Middle Is Killing Your Small Business

Most small business owners think they have a strategy. Mark Ross says they're probably wrong — and it's costing them more than they realize. In this episode, Fractional COO Mark Ross joins Jen Hamilton to talk about one of the most overlooked drivers of small business success: being intentional and strategic about who you serve and what you offer.  From the dangers of trying to be everything to everyone, to the power of challenging your own assumptions before the market does it for you, this conversation is packed with practical insight for any owner who's ready to stop guessing and start executing with clarity. Mark and Jen also dig into why strategic planning fails without the right metrics, how to test ideas small before going all in, and what happens when you finally get the right people working cross-functionally toward a shared goal. If your business feels like chaos with a calendar, this episode is your reset button. In this episode: Why the "messy middle" pricing and market strategy is a profitability trap How to challenge the assumptions you didn't know you were making The connection between project management, trust, and team performance Practical first steps to sharpen your market strategy starting now  Connect with Mark Ross: LinkedIn: Mark Ross Websites: RossCG.org Schedule a complimentary consultation with Mark Ross