Market Engineering, Mission Control & the Next Era of Business | DisrupTV Episode 441

How do companies create entirely new markets—and why are the best organizations rethinking profit, trust, and corporate purpose? Join us for a thought-provoking conversation with Bruce Cleveland, author of Market Engineering, and Eric Ries, author of Incorruptible. We’ll explore what “Market Engineering” really means and why companies must actively shape markets to stay ahead, why trust has become one of the most valuable assets an organization can build, and how mission-driven companies outperform during times of disruption. We’ll also discuss why the era of shareholder primacy is being challenged, what comes next for corporate leadership, and how AI governance, healthcare, climate markets, and corporate accountability are reshaping the future of business. If you care about the future of leadership, innovation, and building enduring companies in the AI era, you won’t want to miss this one.