Marketing & Personal Branding | Andrea Palten

Jacob talks to Andrea Palten about culture, communities, marketing, personal branding… oh yeah, and her gangster years :). After 18 years of corporate marketing & 10 years of consulting, Andrea packaged up her knowledge and started teaching it to consultants, coaches, and entrepreneurs!She's owned multiple businesses and knows what it takes to scale and grow a business the right way!Andrea PaltenAndrea’s Podcast: Marketing Guide to Grow your BusinessJacob’s Episode: Balancing your Side HustleShe is from Germany and immigrated to US as a teenager.Since she was the youngest, she learned English the fastest, and led the family.She went to school for journalism, and had to do a story on the Columbine shooting. It was really hard on her to do such a horrible story. She did a radio job, and met the CEO. She told him that she wasn’t happy in her job, and he said that he needed a marketing coordinator. She worked her way up in marketing, and eventually became an executive of marketing. She started teaching marketing and found that her true passion was helping and teaching others. Her Dad passed away, and she left her job, sold everything and went to help her mom. She decided that “life is short, you don’t know when you are going to go, you need to do what you love.” She decided to become a business coach with an expertise in marketing.Immigration, Culture, and CommunityThe younger you are, the easier it is to integrate into a new culture. She went from a small town to a big city. Andrea got caught up in the Gang culture. She went to places she shouldn’t have been. When you get to know people who are different, even when their from a “bad” place, you see that they really are just people. Put yourself in a new environment. It will teach you a new perspective on life. Where does happiness come from? Will money or worldly possessions make you happy? No. We need community! We need to feel welcomed and help other people! MarketingYou can’t run a business without marketing. You can’t run anything without marketing. What’s the point in running a business if you don’t have any sales?There is black hat and white hat marketing. The best marketing is being a good person. Marketing is vital to your business. GIVE, GIVE, GIVE, GIVE then you ASK.Provide value and people will be willing to give value back. Create real lifelong relationships with people. Most important marketing tasksFind your NicheDefine your value proposition (you aren’t selling a product or service you are selling a transformation)Create a lead magnet Creating a Personal BrandBecome a Thought LeaderLinkedIn is an important platform for this. Get a LinkedIn account and start growing your network. Most important: create valuable content related to your industry. Even if you’re not an expert, start learning! Share the things that you are learning and you will quickly become an expert. Your Network is your Net WorthConnect with AndreaWebsite: Andreapalten.comPodcastInstagramLinkedInFollow Jacob:WebsiteLinkedInTwitter: @jacob_m_harmonFollow Kalob:LinkedInFollow SuccessQuest:WebsiteBlogFacebook PageCommunity (Facebook Group)LinkedInTwitter: @MySuccessQuestInstagram @MySuccessQuestSupport SuccessQuestWe work incredibly hard to create our podcast, newsletter, Facebook group and more. ALL of these resources are 100% FREE and we wouldn't have it any other way. We believe that success should be accessible to everyone!Support our showListen & SubscribeApple PodcastsGoogle PodcastsOvercastSpotifyWe’d love to hear from you!Have some feedback about the show? Feel free to reach out to us at [email protected]. You can also rate us in Apple Podcasts or your favorite app to help more people discover the show!