Marketing and Technology Driven Storytelling

This week, I had the pleasure of sitting down with @Gerri Phillips, Co-Founder and Chief Experience Officer of @Cue Gravity - a company that’s built its niche helping retailers tell their story successfully by blending the physical and the digital.

While Cue Gravity is already working with top-tier brands across the U.S. Gerri is now leading the U.K. charge, focusing on bringing that U.S.. experience and success to the UK.

🌟 Some of the most interesting parts of our conversation were:

✅ Why UK businesses are more sceptical of tech innovation than the U.S. 

✅ How content, technology, and storytelling combine to drive retail performance.

✅ What Gerri’s learned about building a support network when you’re starting out.

✅ What it’s like launching in a new country with no team, no pipeline, and no profile. 

✅ Why “tech for tech’s sake” is a problem, and how to avoid it with a strategy-first approach