Marketing Cost without Sacrificing Quality

Marketing the value of a college degree today requires new thinking from colleges and universities. On this episode of Innovating Enrollment Success, we explore the challenges of marketing the costs of higher education while also creating compelling content about the college experience.Paskill President Jim Paskill and JPL Executive Creative Director Mary Pedersen share their thoughts on what’s possible to change the narrative of cost in enrollment marketing campaigns. This episode addresses:The importance of institutions owning their brand storyEnsuring consistency at every touchpoint in a student’s enrollment journeyWays to present higher ed’s value beyond outcomes aloneThe need to embrace transparency in communicating costAdapting to changes in enrollment marketing Jim Paskill is on LinkedIn.Mary Pedersen is on LinkedIn.