Marketing Cost without Sacrificing Quality

Marketing the value of a college degree today requires new thinking from colleges and universities. 

On this episode of Innovating Enrollment Success, we explore the challenges of marketing the costs of higher education while also creating compelling content about the college experience.

Paskill President Jim Paskill and JPL Executive Creative Director Mary Pedersen share their thoughts on what’s possible to change the narrative of cost in enrollment marketing campaigns. 

This episode addresses:

• The importance of institutions owning their brand story
• Ensuring consistency at every touchpoint in a student’s enrollment journey
• Ways to present higher ed’s value beyond outcomes alone
• The need to embrace transparency in communicating cost
• Adapting to changes in enrollment marketing 

Jim Paskill is on LinkedIn.

Mary Pedersen is on LinkedIn.