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Marketing Doesn’t Work — Unless You Do THIS!

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Summary

Episode Title: Marketing Doesn’t Work! (Until You Understand the Customer Journey)Series: PT PintcastGuest: Andrea Tager, Fractional Marketing Leader | LinkedIn: linkedin.com/in/andreatagercheney (https://www.linkedin.com/in/andreatagercheney/)Host: Jimmy McKay | ptpintcast.com (https://ptpintcast.com)What You’ll Learn:* Why marketing fails when it doesn’t match real buyer behavior* The problem with “patchwork” branding* Why Apple’s marketing works and yours doesn’t (yet)* How to fix mushy positioning statements* The power of speaking directly to your ideal audience* Why motion ≠ progress[00:00:00] Why “Marketing Doesn’t Work” (and who this is for)[00:04:12] Sales process vs. the real customer journey[00:08:33] Invisible decision-making: Reddit, Yelp, and 3am Google[00:12:10] Random acts of marketing = random results[00:16:40] Tactics vs. Strategy: The content trap[00:23:18] What branding really means (and what it doesn’t)[00:29:10] Patchwork marketing gets patchwork results[00:36:05] Apple’s Mac vs. PC ads: A lesson in clarity[00:42:55] Messaging mistakes clinics make[00:49:00] Game time: Mushy or Mighty (live feedback)[00:54:00] Andrea’s parting advice for clinic owners[00:57:00] What’s next on PT PintcastNotable Quotes:“You’re not Apple. Yet.”“Marketing without strategy is just expensive noise.”“You’re not pizza — you don’t need to please everyone.”“Motion without direction is just a monkey humping a football.”

First published

12/16/2025

Genres

health fitness medicine science life

Duration

59 minutes

Parent Podcast

PT Pintcast - Physical Therapy

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Episode Description

Episode Title: Marketing Doesn’t Work! (Until You Understand the Customer Journey)

Series: PT Pintcast

Guest: Andrea Tager, Fractional Marketing Leader | LinkedIn: linkedin.com/in/andreatagercheney

Host: Jimmy McKay | ptpintcast.com

What You’ll Learn:
  • Why marketing fails when it doesn’t match real buyer behavior
  • The problem with “patchwork” branding
  • Why Apple’s marketing works and yours doesn’t (yet)
  • How to fix mushy positioning statements
  • The power of speaking directly to your ideal audience
  • Why motion ≠ progress

[00:00:00] Why “Marketing Doesn’t Work” (and who this is for)

[00:04:12] Sales process vs. the real customer journey

[00:08:33] Invisible decision-making: Reddit, Yelp, and 3am Google

[00:12:10] Random acts of marketing = random results

[00:16:40] Tactics vs. Strategy: The content trap

[00:23:18] What branding really means (and what it doesn’t)

[00:29:10] Patchwork marketing gets patchwork results

[00:36:05] Apple’s Mac vs. PC ads: A lesson in clarity

[00:42:55] Messaging mistakes clinics make

[00:49:00] Game time: Mushy or Mighty (live feedback)

[00:54:00] Andrea’s parting advice for clinic owners

[00:57:00] What’s next on PT Pintcast

Notable Quotes:“You’re not Apple. Yet.”“Marketing without strategy is just expensive noise.”“You’re not pizza — you don’t need to please everyone.”“Motion without direction is just a monkey humping a football.”

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