Marketing for Inclusivity with Jordan McConnel

Join us for another episode of Make Marketing Make Sense with our host, Josh Owen, as we welcome Jordan McConnell, Director of Brand & Marketing at Common House. In this insightful conversation, Jordan shares how Common House is redefining the concept of social clubs by creating inclusive spaces where people of all backgrounds can connect over food, drinks, and curated experiences. Learn how Common House expanded from its roots in Charlottesville to Richmond and Chattanooga, and now to its fourth location in New Orleans. Jordan reveals how they tailor each club to its city's unique culture by hiring local staff to manage programming and curate an authentic atmosphere. Discover how they’re fostering a diverse membership community through referral programs and thoughtfully planned events like crawfish boils, painting sessions, and more. Jordan also shares valuable marketing insights on the importance of listening to local markets, integrating local culture into your brand, and using editorial content to resonate with your audience. Don't miss this episode of Make Marketing Make Sense to explore Common House's innovative approach to community building and marketing! #MakeMarketingMakeSense #Podcast #Marketing #CommonHouse #CommunityBuilding Our show's host, Josh Owen, is the co-founder of Comfy Stone, a New Orleans-based video marketing company. With a solid foundation of over 5 years in guiding brands toward leveraging video content for business growth, Josh brings a wealth of expertise to the table. His experiences have taught him valuable lessons in video marketing, and he continues to adapt and learn as the world evolves. Follow Comfy Stone Instagram: https://www.instagram.com/comfystonefilms/ Website: https://www.comfystone.com/