EPISODE · Dec 23, 2021 · 21 MIN
Marketing in 2022 - What To Expect and Know For Digital Marketing
from THE SMALL BUSINESS OWNER PODCAST with Rachel Klaver · host Rachel Klaver
It’s the end of 2021, and 2022 is looming. I’ll tell you what I’d like for the New Year. It’s very simple.Some plans to stay put and work outTo have limited changeHowever the last two years have shown me that I have very little control over both of those things! And, if there’s anything I’ve learned about digital marketing, it will change no matter whether we’re ready for it or not! (even if we’re all like ‘Please, we’re still trying to cope with a pandemic here!’) I’ve taken a look at the marketing changes and trends and walk through with you the eleven key trends I believe are going to impact our marketing in 2022. Have a listen, make some notes and add some of these into your own marketing strategy. If you've got questions or need some help around any of these, do join our MAP IT Marketing group on Facebook Today we coverI0S15 and the impact on email marketingThe rise and rise of short form videoLive shoppingChatbot marketing (going deeper)The changes to content marketingThe need for more customisationCollaborations for creativityThe rise of audioWhy SEO is getting visualThe continued exodus away from FacebookPrivacy policiesImportant LinksRachel’s YouTube ChannelRegister interest in our MY MAP IT MARKETING COURSE Other recommended EpisodesHow I repurpose contentGetting over video fearsHow to get more ECommerce Sales See omnystudio.com/listener for privacy information. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit hellohumanbyrachelklaver.substack.com/subscribe
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Marketing in 2022 - What To Expect and Know For Digital Marketing
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