EPISODE · Sep 21, 2022 · 34 MIN
Marketing in a Recession: Preparing and Prioritizing
from Corporate Caffeine with Dacia Coffey · host The Marketing Blender
Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession. Some believe we are there already, while others think we still have some time. Honestly? From the perspective of marketing in a recession and learning how to market in a recession, it's irrelevant. Change will always be part of this crazy world. But, here's the good news: Anytime there is change, there is an opportunity to prepare to be the best version of yourself and business. That’s why today’s topic is focused on Preparing and Prioritizing in a Recession. Today, we will dive deep into this topic today and discuss: - Values you need to hold onto - How to prepare for a recession - The importance of customer relationships - Prioritizing customers - Changing priorities - Late-stage business deals and sales cycles - Prioritizing the ‘easy’ - How to make the right cuts Curious about how to market in a recession? Schedule a time to talk with a marketing expert HERE: https://bit.ly/3xhEgWM
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Marketing in a Recession: Preparing and Prioritizing
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