Marketing Q&A

On the podcast today I am joined by James Maclean-Horton from the Kids Club Early Childhood Learning Centres and we are going to talk through a variety of marketing topics - a real Q and A session. Some of the questions we discussed include the following: Should marketers become specialists with key skill sets or become more generalists? What kind of marketers should recruiters/CMO’s look for, what are the key skills or attributes they should be on the look out for? How should marketers use technology The recession word! How should marketers change their marketing when in a possible recession? Is traditional lead generation on the decline in B2B marketing? How do you really build trust in the more professional/cynical world of B2B marketing? What can B2B marketers learn from B2C marketers? How relevant is ABM now for B2B markers less or more so? If you want to connect with James see the links below: LinkedIn: https://www.linkedin.com/in/jmachorton/