Marketing the Paralympics with Alexis Schaefer

We love learning about the people behind the scenes who help expand the visibility of the Paralympics. On this episode we're talking with Alexis Schaefer, the former Commercial and Marketing Director of the International Paralympic Committee (IPC). Alexis talks with us about marketing the Paralympics, attracting major sponsors, and broadcasting the Games. More importantly, we've got feed beefs explained! You can follow Alexis on LinkedIn and Twitter. In our history moment, Jill looks at the Paralympic Games of Seoul, which are considered to be the first Games of the Paralympic modern era.  We have tons of news from our TKFLASTANIS, including updates from: Beach volleyball player Kelly Cheng Shooters Kim Rhode, Tim Sherry and Ginny Thrasher Nordic combined competitor Annika Malacinski Sailors Stephanie Roble and Maggie Shea Curler John Shuster Race walker Evan Dunfee Paddler Luuka Jones Hammer thrower DeAnna Price Speed skater Erin Jackson Retired shot putter Michelle Carter Retired artistic swimmer Jacqueline Simoneau Retired cross-country skier Kikkan Randall Book Club Claire We also have an update on the Kamila Valieva doping situation -- we're getting closer to a final resolution! For a transcript of this episode, please visit: https://wp.me/pbRtIx-28L   Thank you so much for listening, and until next time, keep the flame alive! Photo courtesy of Alexis Schaefer ***  Keep the Flame Alive: The Podcast for Fans of the Olympics and Paralympics with hosts Jill Jaracz & Alison Brown   Support the show: http://flamealivepod.com/support Bookshop.org store: https://bookshop.org/shop/flamealivepod   Hang out with us online: Facebook: https://www.facebook.com/flamealivepod Insta: http://www.instagram.com/flamealivepod Twitter: http://www.twitter.com/flamealivepod Facebook Group: hhttps://www.facebook.com/groups/flamealivepod Newsletter: Sign up at http://flamealivepod.com VM/Text: (208) FLAME-IT / (208) 352-6348