EPISODE · Jan 22, 2025 · 1H 24M
Martin Hollstrand: Skateboarding, Leadership and Shredding New Paths
from What's Up Åre · host What's Up Åre
Meet Martin Hollstrand—a skateboarder, innovator, and entrepreneur who has turned his passion for skating into a philosophy for leadership and success. In this episode, Martin shares how skateboarding taught him to embrace failure, foster creativity, and build thriving communities. We dive deep into his journey from co-founding Because Mondays, a freelancer community platform, to working with big names in the music industry and pushing the boundaries of innovation in Europe. Along the way, Martin reflects on the parallels between skate culture and entrepreneurship, the lessons learned from falling (literally and figuratively), and the power of blending passion with purpose. This episode is a masterclass in resilience, adaptability, and thinking outside the box. Whether you’re an entrepreneur, a leader, or someone looking for inspiration, Martin’s story will leave you motivated to take risks and embrace the journey. Featured Quotes: "The skateboard culture is so much in me and my personality and my way of thinking." "Leadership isn’t just about directing—it’s about creativity, adaptability, and community." "In skateboarding, you fall a lot, but every fall is a lesson. That’s how I approach business." "Great ideas don’t come from playing it safe; they come from taking risks—just like landing a trick." Martin Hollstrand Chapters: (00:00:12) Skateboarding Roots (00:07:30) How Skating Fuels Innovation (00:14:20) Applying Skate Culture to Leadership (00:22:10) Lessons in Falling and Getting Back Up (00:28:40) Building Community, On and Off the Board (00:36:15) Finding Purpose Through Passion Projects (00:43:50) Challenges as Growth Opportunities (00:51:25) Balancing Family, Work, and Passion (01:02:05) Exploring the Future of Action Sports and Startups (01:14:00) Final Reflections on Creativity and Resilience Love what you’re hearing? Help us keep the stories coming! Sharing episodes and subscribing mean the world to us. To make a bigger impact, consider sponsoring an episode—your support fuels our mission to spotlight the vibrant stories of Åre. Follow Our Guests and Team: Martin Hollstrand: @mhollstrand Creative Director: Viktor Ohlin @allinvision.jpg Hosts: Val Cook and Tim Boffe @thenomadsfamily Interior Design by Theolin Interior Design Watch and Listen: This episode is also available on YouTube and YouTube Music.
What this episode covers
Meet Martin Hollstrand—a skateboarder, innovator, and entrepreneur who has turned his passion for skating into a philosophy for leadership and success. In this episode, Martin shares how skateboarding taught him to embrace failure, foster creativity, and build thriving communities. We dive deep into his journey from co-founding Because Mondays, a freelancer community platform, to working with big names in the music industry and pushing the boundaries of innovation in Europe. Along the way, Martin reflects on the parallels between skate culture and entrepreneurship, the lessons learned from falling (literally and figuratively), and the power of blending passion with purpose. This episode is a masterclass in resilience, adaptability, and thinking outside the box. Whether you’re an entrepreneur, a leader, or someone looking for inspiration, Martin’s story will leave you motivated to take risks and embrace the journey. Featured Quotes: "The skateboard culture is so much in me and my personality and my way of thinking." "Leadership isn’t just about directing—it’s about creativity, adaptability, and community." "In skateboarding, you fall a lot, but every fall is a lesson. That’s how I approach business." "Great ideas don’t come from playing it safe; they come from taking risks—just like landing a trick." Martin Hollstrand Chapters: (00:00:12) Skateboarding Roots (00:07:30) How Skating Fuels Innovation (00:14:20) Applying Skate Culture to Leadership (00:22:10) Lessons in Falling and Getting Back Up (00:28:40) Building Community, On and Off the Board (00:36:15) Finding Purpose Through Passion Projects (00:43:50) Challenges as Growth Opportunities (00:51:25) Balancing Family, Work, and Passion (01:02:05) Exploring the Future of Action Sports and Startups (01:14:00) Final Reflections on Creativity and Resilience Love what you’re hearing? Help us keep the stories coming! Sharing episodes and subscribing mean the world to us. To make a bigger impact, consider sponsoring an episode—your support fuels our mission to spotlight the vibrant stories of Åre. Follow Our Guests and Team: Martin Hollstrand: @mhollstrand Creative Director: Viktor Ohlin @allinvision.jpg Hosts: Val Cook and Tim Boffe @thenomadsfamily Interior Design by Theolin Interior Design Watch and Listen: This episode is also available on YouTube and YouTube Music.
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Martin Hollstrand: Skateboarding, Leadership and Shredding New Paths
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