Mastering Asynchronous Selling in 2025 | Koen Stam, Head of Benelux @ Personio

On today's episode we have Koen Stam, Head of Benelux at Personio on the mic. Join trumpet CEO, Rory and Koen as they unpack the world of 'async selling'. This episode is packed with practical tips you can immediately apply to your sales strategy, helping you build more effective, buyer-focused sales cycles. Key takeaways:Sellers must expand beyond email to include video messages, digital sales rooms, and other buyer-centric platforms.Implement time management techniques to balance multiple responsibilities effectively.While leveraging async tools, don't forget the importance of building genuine relationshipsSet clear KPIs to establish metrics such as response rates, conversion rates, and time-to-close for async interactions.Tailor your async messages to be clear, concise, and GENUINELY valuable to the buyer.About Koen:Heads up Benelux at PersonioChapter lead at PavilionAmbassador of Winning by Design Follow Koen on LinkedinAbout trumpet:GTM Insider is a trumpet production.We help sellers collaborate with their buyers in one centralised and trackable digital space,from first call to deal close and beyond.Follow trumpet os on Linkedin