Mastering the art of brand building

Episode 12 of the B2B Marketing Needs Don Draper podcast, hosted by True, titled "Mastering the art of brand building" was published on March 30, 2023 and runs 22 minutes.

March 30, 2023 ·22m · B2B Marketing Needs Don Draper

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Episode Description

Gerard Vicente is VP of marketing at JP Morgan. He works specifically with wepay.com - JPMorgan’s small business, financial tech and payments division - and is currently responsible for partner, product and brand marketing.

Prior to this role, he was “Funny Manager” at Comedy Central.

We discuss:

What being a comedian taught him about brand building and creativity
The dilemma of creating a “branded house” or a “house of brands”
Overcoming the challenge of partner acquisition
The right channels to get brand messaging to the right people

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