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Masters of Marketing? Maybe Not episode artwork

EPISODE · Aug 11, 2023 · 53 MIN

Masters of Marketing? Maybe Not

from Velo Chumps · host Eric Poli

In the cycling world, it sometimes seems that brands put as much effort into marketing as they do into the products themselves. No brand is more recognized for their marketing than Specialized, but did they get it right with the launch of their new Tarmac SL8? The Chumps have some opinions on that, and no, we didn't even discuss the "Speed Sniffer" once. The issue seems much bigger than silly names for ugly parts of the bike.

What this episode covers

In the cycling world, it sometimes seems that brands put as much effort into marketing as they do into the products themselves. No brand is more recognized for their marketing than Specialized, but did they get it right with the launch of their new Tarmac SL8? The Chumps have some opinions on that, and no, we didn't even discuss the "Speed Sniffer" once. The issue seems much bigger than silly names for ugly parts of the bike.

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Masters of Marketing? Maybe Not

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Frequently Asked Questions

How long is this episode of Velo Chumps?

This episode is 53 minutes long.

When was this Velo Chumps episode published?

This episode was published on August 11, 2023.

What is this episode about?

In the cycling world, it sometimes seems that brands put as much effort into marketing as they do into the products themselves. No brand is more recognized for their marketing than Specialized, but did they get it right with the launch of their new...

Can I download this Velo Chumps episode?

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