EPISODE · Oct 31, 2023 · 26 MIN
Maxine Clark, Founder of Build-A-Bear Workshop, on why building the product in store was disruptive!
from Legends N Leaders · host Ben Weiss
Maxine Clark created an entire new class of product, one that the consumer gets to fully customize in store then hug after. She shares how a young child inspired her to make the idea a reality and how she scaled up the business experience. Maxine explains why she thought Bears are the best stuffed animal to create the brand around and more. Hope you enjoy!
What this episode covers
Maxine Clark created an entire new class of product, one that the consumer gets to fully customize in store then hug after. She shares how a young child inspired her to make the idea a reality and how she scaled up the business experience. Maxine explains why she thought Bears are the best stuffed animal to create the brand around and more. Hope you enjoy!
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Maxine Clark, Founder of Build-A-Bear Workshop, on why building the product in store was disruptive!
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