EPISODE · Nov 26, 2020 · 10 MIN
MBA1666 Lessons Learned from Sony’s Playstation 5 Launch
from The $100 MBA Show · host Omar Zenhom
Gamer or not, pay attention to the Playstation 5.The launch of this highly anticipated gaming console is a Master Class in how to debut a new product. Every step of Sony’s marketing campaign was packed with lessons for anyone who wants their next offering to make a serious splash.And yes, even small businesses can learn from the pros.Today, we detail the steps Sony took to make sure this launch had a massive positive impact on their brand. From product development to advertising, Sony frikkin’ nailed this.What lessons can you apply? One way to find out — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
Gamer or not, pay attention to the Playstation 5. The launch of this highly anticipated gaming console is a Master Class in how to debut a new product. Every step of Sony’s marketing campaign was packed with lessons for anyone who wants their next offering to make a serious splash.
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MBA1666 Lessons Learned from Sony’s Playstation 5 Launch
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