MBA1707 The Truth About Viral Marketing + Free Ride Friday

“Viral”: as a buzzword, it’s past its prime. As a marketing concept, it just needs a little fine-tuning.Today, we discuss how simply “getting your brand out there” and hoping some influencer spotlights it is a flawed strategy. Real, sustainable brand awareness is built more gradually, and on firmer footing.It’s not that you can’t have a “viral” moment. It’s just that you want the hype to last longer than a moment.Tune in, and hear about realistic strategies to create genuine, reproducible buzz around your product or service. With the right product, and the right product/market fit, the good word can really spread itself. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.