Measure Listing Lifetime value [Airbnb]

What this episode covers

In this episode, we explore how Airbnb measures Listing Lifetime Value by separating it into baseline LTV, incremental LTV, and marketing-induced incremental LTV, and how this framework helps address challenges like measuring true incrementality and handling uncertainty about the future. For more details, you can refer to their published tech blog, linked here for your reference: https://medium.com/airbnb-engineering/how-airbnb-measures-listing-lifetime-value-a603bf05142c

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Frequently Asked Questions

How long is this episode of Snacks Weekly on Data Science?

This episode is 10 minutes long.

When was this Snacks Weekly on Data Science episode published?

This episode was published on February 23, 2026.

What is this episode about?

In this episode, we explore how Airbnb measures Listing Lifetime Value by separating it into baseline LTV, incremental LTV, and marketing-induced incremental LTV, and how this framework helps address challenges like measuring true incrementality and...

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