Measure What Matters, Then Make It Human With David Sanchez

A frontline nurse turned founder changes how we think about “marketing” by treating it like care extended. David Sanchez, RN, shares how clinical empathy, clear language, and the right tools help healthcare organizations and educators reach the people who need them most. We unpack the journey from ER shifts to launching a recovery program and a patient-first agency, then translate that experience into steps any small team can take to grow with integrity.We go deep on foundations that matter: setting up GA4 and Google Tag Manager so every call, form, and booking is measured; reading customer journeys to see what actually drives action; and editing pages for conversion instead of chasing shiny redesigns. David explains how keyword research becomes education, not fluff: answer the exact questions people ask, reduce jargon, and publish helpful content that boosts dwell time and trust. We connect personas and funnels to message fit, showing how to speak to awareness, consideration, and decision without confusion.You’ll leave with quick wins you can ship this week: a 16-minute usability test with a real ideal patient, one concise educational article that answers a top-searched question, and a clean, prominent call-to-action that reduces friction. If this conversation helps you rethink growth with empathy and evidence, follow the show, share it with a colleague, and leave a review so others can find it too.🔗 Website and Social Links:Please visit David Sanchez’s website and social media links below.David Sanchez’s WebsiteDavid’s LinkedIn Page Send Jackie a TextJoin PodMatch!Use the link to join PodMatch, a place for hosts and guests to connect.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the show💟 Designing with Love + allows you to support the show by keeping the mic on and the ideas flowing. Click on the link above to provide your support.☕ Buy Me a Coffee is another way you can support the show, either as a one-time gift or through a monthly subscription. 🗣️ Want to be a guest on Designing with Love? Send Jackie Pelegrin a message on PodMatch, here: Be a guest on the show🌐 Check out the show's website here: Designing with Love📱 Send a text to the show by clicking the Send Jackie a Text link above. 👍🏼 Please make sure to like and share this episode with others. Here's to great learning!