Measuring Marketing Incrementality with Geo Testing [Expedia]
An episode of the Snacks Weekly on Data Science podcast, hosted by Pan Wu, titled "Measuring Marketing Incrementality with Geo Testing [Expedia]" was published on September 23, 2024 and runs 11 minutes.
September 23, 2024 ·11m · Snacks Weekly on Data Science
Summary
In this episode, we explore the concept of incrementality in marketing, and how the data science team at Expedia leverages geo-testing to successfully measure their marketing campaign’s incrementality For more details, you can refer to their published tech blog, linked here for your reference: https://medium.com/expedia-group-tech/measuring-marketing-success-the-power-of-incrementality-and-geo-testing-1acd4291545d
Episode Description
In this episode, we explore the concept of incrementality in marketing, and how the data science team at Expedia leverages geo-testing to successfully measure their marketing campaign’s incrementality
For more details, you can refer to their published tech blog, linked here for your reference: https://medium.com/expedia-group-tech/measuring-marketing-success-the-power-of-incrementality-and-geo-testing-1acd4291545d
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