Measuring Marketing Incrementality with Geo Testing [Expe...

What this episode covers

In this episode, we explore the concept of incrementality in marketing, and how the data science team at Expedia leverages geo-testing to successfully measure their marketing campaign’s incrementality For more details, you can refer to their published tech blog, linked here for your reference: https://medium.com/expedia-group-tech/measuring-marketing-success-the-power-of-incrementality-and-geo-testing-1acd4291545d

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Frequently Asked Questions

How long is this episode of Snacks Weekly on Data Science?

This episode is 11 minutes long.

When was this Snacks Weekly on Data Science episode published?

This episode was published on September 23, 2024.

What is this episode about?

In this episode, we explore the concept of incrementality in marketing, and how the data science team at Expedia leverages geo-testing to successfully measure their marketing campaign’s incrementality For more details, you can refer to their...

Can I download this Snacks Weekly on Data Science episode?

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