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Measuring Success: KPIs and Analytics

Episode 4 of the The B2B Demand Generation Blueprint Podcast podcast, hosted by Merkle, titled "Measuring Success: KPIs and Analytics" was published on October 19, 2023 and runs 30 minutes.

October 19, 2023 ·30m · The B2B Demand Generation Blueprint Podcast

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This episode focuses on the importance of tracking, measuring, and analysing campaign performance, providing guidance on selecting the right KPIs and utilising data to optimise future strategies. Hosted on Acast. See acast.com/privacy for more information.

This episode focuses on the importance of tracking, measuring, and analysing campaign performance, providing guidance on selecting the right KPIs and utilising data to optimise future strategies.

Hosted on Acast. See acast.com/privacy for more information.

Hoang the B2B Lead Generator Hoang Le I have over 10 years of technology solutions' go-to-market and business development experience at various levels: from account-based tele-discovery and sales prospecting, demand generation to account management.LinkedIn profile: http://linkedin.com/in/lsahoang The B2B Growth Marketer Alex Meade The B2B landscape is always changing. New sales & marketing methods, changing political environments, and world-altering events. The B2B Growth Marketer Podcast, hosted by Alex Meade of Beacons Point, aims to unpack how businesses meet the challenges of the ever-evolving world. Alex will be joined by leaders in marketing, demand generation, content, video, sales, and business to explore the best ways to grow. The Kula Ring Kula Partners The Kula Ring is a podcast for manufacturing marketers who want to drive real growth inside complex B2B organizations. Hosted by Jeff White and Carman Pirie (Kula Partners), each episode features candid conversations with industry leaders centred on practical, field-tested ideas you can actually use. Expect smart takes on account-based marketing (ABM), sales + marketing alignment, demand generation, positioning, content and website strategy, and the realities of modern industrial buying. If you market to engineers, plant managers, procurement teams, or multi-stakeholder buying groups, this show is built for you. New episodes released weekly, subscribe to stay in the loop. Creative Operations Marketers in Demand Everywhere you turn there's a new marketing framework. And every day, a new technology gets launched to take advantage of the latest marketing trend.But as a marketer, it's hard to get passed the high-level theories and get work done.Creative Operations is a podcast for B2B marketers who want to build a marketing engine and generate revenue. In each episode, agency owners Tristan Pelligrino and Jacob Brain get into the weeds and uncover how small scrappy marketing teams can get work done.
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