Measuring the popularity of content, TV advertising outlook & games console sales boom

In episode seven of season two of The Amp, Ampere Executive Director, Guy Bisson is joined by Ed Border, Hannah Walsh, Jack Genovese and Piers Harding-Rolls. Ed discusses Ampere's brand new metric that looks at the popularity of film and TV titles. Hannah and Jack take us through the latest trends in Western European and US TV advertising. Finally, Piers talks about the boom in sales of games consoles during the pandemic, and shares Ampere's latest forecasts on the console market. Production by Henry BeckwithFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

In episode seven of season two of The Amp, Ampere Executive Director, Guy Bisson is joined by Ed Border, Hannah Walsh, Jack Genovese and Piers Harding-Rolls. Ed discusses Ampere's brand new metric that looks at the popularity of film and TV titles. Hannah and Jack take us through the latest trends in Western European and US TV advertising. Finally, Piers talks about the boom in sales of games consoles during the pandemic, and shares Ampere's latest forecasts on the console market. Production by Henry BeckwithFollow Ampere Analysis on Twitter: @AmpereAnalysisSign up to The Amp weekly newsletter hereFor more information regarding your data privacy, visit acast.com/privacy Hosted on Acast. See acast.com/privacy for more information.

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This episode is 32 minutes long.

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This episode was published on March 25, 2021.

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