Measuring the ROI of AI with guest Howard Blumenthal

What this episode covers

Andy and Brian are joined by eCommerce expert Howard Blumenthal to talk about how companies should think about the value of their AI initiatives. Howard lays out a useful set of questions for preparing for new AI projects: Are we looking at the right workflows for AI? Are we measuring the right things? Is our data ready? Do we have a governance plan? Plus, learn how B2B eCommerce leaders are approaching the 4 hottest AI categories. Learn more about the Master B2B Mindshare Summit

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 25 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on February 20, 2026.

What is this episode about?

Andy and Brian are joined by eCommerce expert Howard Blumenthal to talk about how companies should think about the value of their AI initiatives. Howard lays out a useful set of questions for preparing for new AI projects: Are we looking at the...

Can I download this Master B2B Friday 15 episode?

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