EPISODE · Mar 27, 2026
Medellín Didn't Hire a Branding Agency. It Built Cable Cars.
from bcdW Magazine · host bcdW Magazine
From 381 murders per 100,000 to world’s most innovative city — Medellín didn’t rebrand. It built. Cable cars, library parks, escalators in the most dangerous neighborhoods. The brand followed the infrastructure. Every city on this map is in the middle of the same decision. bcdW Current Today · Medellín · March 27, 2026 · [bcd-w.xyz](http://bcd-w.xyz)
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Medellín Didn't Hire a Branding Agency. It Built Cable Cars.
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