EPISODE · Feb 3, 2026 · 28 MIN
Mehr als nur Einkauf. Die neue Lust auf Markthallen.
from ESSENziell - was auf den Teller kommt · host Ursula Riegler
Markthallen sind kein neues Konzept. Aber seit rund 15 Jahren erleben sie eine Renaissance, in Wien wie in ganz Europa. Warum entwickeln sie eine so starke Anziehungskraft, was suchen Konsument:innen dort und was ist das Geheimnis erfolgreicher Markthallen? Thomas de Martin ist in viele der Wiener Markthallen-Projekte involviert, hat am Marktraum am Naschmarkt mitentwickelt und betreibt mit seinem Team seit einiger Zeit die Markterei im neunten Bezirk in Wien. Ein Gespräch über Erlebnis, Direktvermarktung und die neue Rolle der Nahversorger:innen.
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Mehr als nur Einkauf. Die neue Lust auf Markthallen.
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