Melanie Spencer: Thompson Spencer co-founder and CEO on the new data revealing what Kiwi influencers really earn

Many people dream of becoming social media influencers - but the reality is a lot less glamorous.  According to new data from the IRD, only 60 people in New Zealand are working full-time as influencers, with the average annual income being $46,000. Thompson Spencer co-founder and CEO Melanie Spencer is surprised by these statistics. "We have influencers earning well over $10,000 per piece of content... we've got an influencer that's earned $30,000-$40,000 this year and we're only halfway through." LISTEN ABOVESee omnystudio.com/listener for privacy information.