Melissa Richards-Person: Most Businesses Get Branding Wrong Here Is The Fix

What is brand really and why do most businesses get it wrong? In this episode of In Good Company, Ashley Chamberlain sits down with Melissa from Third Arm Consulting to break down what brand actually means and how it drives real growth. From working with major companies like KFC and Papa John's to helping small businesses scale, Melissa shares a simple but powerful framework for turning brand into revenue. In this episode you will learn What brand actually means beyond logos and visuals How to grow revenue without increasing ad spend Why your existing customers are your biggest opportunity How to find your brand DNA How to scale without hiring more people The strategy behind real business growth If you are a business owner trying to grow without burning out, this conversation will completely change how you think about brand.