Meta and the Battle for Smart Glasses | Google's Return | 3

Back in 2014, Google Glass made the dream of smart glasses a reality for the tech-obsessed. But a hefty price tag and divisive design prevented Google from bringing its vision to the masses. A decade later, Meta seemingly cracked the code, offering affordable, fashion-forward smart specs in frames by established brands like Ray-Ban and Oakley. WIRED senior gear editor Julian Chokkattu and staff writer Boone Ashworth join David to discuss whether Google’s new Android XR platform, which the company debuted in May, can give Meta a run for its money. They’ll also discuss some of the thorny ethical issues surrounding AI-powered frames and where the industry is headed next. Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Back in 2014, Google Glass made the dream of smart glasses a reality for the tech-obsessed. But a hefty price tag and divisive design prevented Google from bringing its vision to the masses. A decade later, Meta seemingly cracked the code, offering affordable, fashion-forward smart specs in frames by established brands like Ray-Ban and Oakley. WIRED senior gear editor Julian Chokkattu and staff writer Boone Ashworth join David to discuss whether Google’s new Android XR platform, which the company debuted in May, can give Meta a run for its money. They’ll also discuss some of the thorny ethical issues surrounding AI-powered frames and where the industry is headed next. Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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This episode was published on June 11, 2026.

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