EPISODE · Feb 7, 2025 · 20 MIN
Metrics Month: Is CLV the best measure of eCommerce success?
from Master B2B Friday 15 · host Master B2B
Andy and Brian wrap up Metrics Month with a look at Customer Lifetime Value, and whether it's the best measure of eCommerce success. Spoiler alert: there is no one best measure of eCommerce success. But there are several best measures, and in this episode they share which ones.
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Metrics Month: Is CLV the best measure of eCommerce success?
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