Michael & Kass Lazerow, on building Golf.com, exiting Buddy Media for $800M, and backing disruption!

Michael and Kass are a dynamic duo that has made significant impact in the tech scene not only as startup founders with multiple exits but as elite investors. They have identified great niches early on in their respective industries such as social media management and the value of golf content online! The pair built Buddy Media, which was a pioneer in understanding the power of social media for brands giving them a "pro" like service to manage and scale the digital audience. Through their great leadership and execution skills, the company was acquired by Salesforce and today is the foundation for Salesforce Marketing Cloud. Mike and Kass also Co-Founded Velvet Sea Ventures and backed incredibly great companies early on like the water category disruptor Liquid Death and leading gaming enterprise Scopely! They breakdown some of their analyzation techniques for sourcing great ventures, discuss their founding story, and share how their unique skill sets compliment each other! Additionally, they touch on their new book and the lessons for readers in it.