Michael Stone of Beanstalk episode artwork

EPISODE · May 16, 2019 · 17 MIN

Michael Stone of Beanstalk

from The Brandemonium Podcast · host The Brandemonium Podcast

Stone has driven the evolution of licensing from an entertainment marketing tool to a highly effective corporate branding tool used by many of today’s Fortune 500 companies. Michael shares with us what characteristics a brand needs to have to be a prime candidate for licensing. This podcast is brought to you by Gwynne Sound, a recording studio and sonic branding agency.

Stone has driven the evolution of licensing from an entertainment marketing tool to a highly effective corporate branding tool used by many of today’s Fortune 500 companies. Michael shares with us what characteristics a brand needs to have to be a prime candidate for licensing. This podcast is brought to you by Gwynne Sound, a recording studio and sonic branding agency.

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Michael Stone of Beanstalk

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This episode was published on May 16, 2019.

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Stone has driven the evolution of licensing from an entertainment marketing tool to a highly effective corporate branding tool used by many of today’s Fortune 500 companies. Michael shares with us what characteristics a brand needs to have to be a...

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