Michael Stone of Beanstalk

Stone has driven the evolution of licensing from …

An episode of the The Brandemonium Podcast podcast, hosted by The Brandemonium Podcast, titled "Michael Stone of Beanstalk" was published on May 16, 2019 and runs 17 minutes.

May 16, 2019 ·17m · The Brandemonium Podcast

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Summary

Stone has driven the evolution of licensing from an entertainment marketing tool to a highly effective corporate branding tool used by many of today’s Fortune 500 companies. Michael shares with us what characteristics a brand needs to have to be a prime candidate for licensing. This podcast is brought to you by Gwynne Sound, a recording studio and sonic branding agency.

Episode Description

Stone has driven the evolution of licensing from an entertainment marketing tool to a highly effective corporate branding tool used by many of today’s Fortune 500 companies. Michael shares with us what characteristics a brand needs to have to be a prime candidate for licensing. This podcast is brought to you by Gwynne Sound, a recording studio and sonic branding agency.

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