EPISODE · May 16, 2019 · 17 MIN
Michael Stone of Beanstalk
from The Brandemonium Podcast · host The Brandemonium Podcast
Stone has driven the evolution of licensing from an entertainment marketing tool to a highly effective corporate branding tool used by many of today’s Fortune 500 companies. Michael shares with us what characteristics a brand needs to have to be a prime candidate for licensing. This podcast is brought to you by Gwynne Sound, a recording studio and sonic branding agency.
What this episode covers
Stone has driven the evolution of licensing from an entertainment marketing tool to a highly effective corporate branding tool used by many of today’s Fortune 500 companies. Michael shares with us what characteristics a brand needs to have to be a prime candidate for licensing. This podcast is brought to you by Gwynne Sound, a recording studio and sonic branding agency.
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Michael Stone of Beanstalk
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