Michelle J. Raymond on LinkedIn’s Algorithm, AI, and Company Pages that Actually Work

LinkedIn strategist and author Michelle J. Raymond joins host Chris Nelson to unpack what’s really working on the platform right now. Michelle shares her path from B2B sales to building a thriving LinkedIn community, why podcasting drives the most loyal clients, and how to repurpose one recording into newsletters, shorts, and search-friendly YouTube content. We dig into the recent LinkedIn algorithm shift (lower impressions, higher relevance), what video formats are worth your time, and how to use AI for efficiency without losing your voice.Michelle also lays out a practical playbook for company pages, the “Power of Two” (brand + person), simple page wins that build trust, and why a live, credible page can tip deals your way. If you care about human-first content, measurable growth, and protecting brand trust in the AI era, this episode is a keeper. Connect with Michelle on LinkedInFollow B2B Growth Co in LinkedInVisit The B2B Growth Co's WebsiteHosted by Chris Nelson, Founder of Human VideoConnect with Chris on LinkedInFollow Human Video on LinkedInVideo Podcast Remotely Developed, Produced, Edited & Distributed by Human Video(00:00) - Welcome + Michelle’s Backstory: From B2B Sales to LinkedIn Growth (02:30) - Building a Niche Community That Sells (Before “Community” Was Cool) (05:39) - Why She Podcasts (Even Though She Doesn’t Listen) Loyalty & Leads (10:00) - Turn One Recording Into 20+ Assets: Transcripts, Clips, Newsletters (14:18) - Beat the “Episode 8” Curse: Solo vs Guests, What Actually Works (21:00) - Cracking YouTube: Titles, Thumbnails & Doing It Your Way (29:30) - LinkedIn’s Algorithm Shake-Up: Impressions Down, Relevance Up (34:02) - Video on LinkedIn: What Works Now (and What Doesn’t) (38:43) - Use AI Without Losing Your Voice: Tools vs. Authenticity (45:00) - Make Company Pages Win: The “Power of Two” (Person + Brand) (49:24) - Red Carpet, Not Ghost Town: Easy Page Wins that Build Trust (53:26) - Where to Find Michelle + Newsletter to Track LinkedIn Changes