Mike Murfitt - Pro BMX Rider and Founder of Traction Coffee Roasters

Today’s episode features Mike Murfitt—pro BMX rider and founder of Traction Coffee Roasters.We dig into Mike’s early days falling in love with BMX, going pro at a young age, and the role his dad played in backing him from the start. From making industry connections in the MySpace era to an unconventional stint landing a job at Morgan Stanley, Mike shares how he figured things out on the fly.He also talks about a pivotal chapter at Oskar Blues Brewery in his early 20s, learning under Dale, and how that experience reshaped his path. After time with a fast-growing national coffee brand, Mike took the leap and launched Traction Coffee Roasters—right in the middle of the pandemic.This episode is packed with lessons, risks, pivots, and the mindset it takes to build something from the ground up.Discount code coming soon!