Mike Shaw - From Accidental Chemist to PFAS Destruction CEO

Taking the reins at a company is no small thing, especially when your predecessor in the CEO role was someone as exceptional as Julie Mullen. Julie had built the basis for Aclarity, and following her was not for the faint of heart.Mike Shaw is not faint of heart. He is an exceptional technical and product leader with fascinating experiences at Evoqua and Nanostone, and he has been leading the development of the Aclarity product up to its first commercial deployments late last year. Now officially in the CEO role - congratulations, Mike - I wanted to hear how he reflected on his journey, the transition from a technical leader to a company leader, and talk about the development of the PFAS market, among many other things, including a certain Manchester United manager. Please enjoy my conversation with the CEO of Aclarity, Mike Shaw.Subscribe to The Fundamental Molecule here: https://www.burntislandventures.com/the-fundamental-moleculeFor the full show notes, transcript, and links to mentioned content, check out the episode page here: https://podcasts.apple.com/us/podcast/the-fundamental-molecule/id1714287205-----------Mike Shaw has two decades of water industry expertise across product management, engineering, and R&D. Before joining Aclarity, he was VP of Product at Nanostone Water, leading global application engineering and innovation strategy. Mike also spent 12 years at Evoqua Water Technologies, most recently as Director of Process and Technology, where he managed international teams to integrate advanced technologies into the company’s portfolio. A specialist in global water treatment implementation, Mike holds a chemical engineering degree from the University of Massachusetts, Lowell.00:00 - Introduction00:49 - Taking Over as CEO at Aclarity After Julie Mullen01:50 - Aligning Technical and Commercial Teams Around the Real Customer Problem04:21 - Using Techno-Economic Analysis to Prove Product–Market Fit12:25 - Shifting From Engineering Leader to CEO16:14 - Building a Water-Tech Career Path22:02 - Why Startups Win for Speed24:17 - Iterating Toward Breakthroughs29:13 - Solving PFAS Destruction32:09 - How PFAS Customers Decide35:47 - Where the PFAS Market Is Headed45:35 - Water Entrepreneur AdviceLinks:Burnt Island Ventures: https://www.burntislandventures.com/Mike Shaw: https://www.linkedin.com/in/michael-shaw-02172a16/Aclarity: https://www.aclaritywater.com/SM MaterialKey Takeaways:"Technical people often drift from the problem. A tiny mistake can lead you off course.""Good techno-economic evaluation means measuring a problem and assessing the solution's ability to address it.""Honest assessment of your solution and competition is crucial. Bias doesn't help anyone.""Having a product management function prevents silos and keeps the team aligned.""Surround yourself with diverse people. You need pessimists, optimists, detail-oriented, and big thinkers.""It's not about speed, it's about velocity. Direction of travel really matters.""Constantly second guess yourself. Test your hypothesis. Surround yourself with people who will challenge you."