Million Dollar Relationships - Lukas Resheske

Welcome Back to Million Dollar Relationships, in today's episode we are joined by Lukas Resheske, As a born-and-raised Air Force brat, Lukas learned how important it was to adapt to his travels and make friends quickly. He grew up as a speech and debate champion, and learned to convince hard-nosed judges that his ideas were viable (and better than the opposition) And now as a veteran Army Officer, he realizes that focus, discipline, and leadership don't matter at all IF you can't communicate your mission effectively. Alongside his partner, he's proud to have created an international business that impacts people around the globe, transforming the lives of the copywriters they train and driving massive scale and business growth for clients. Whether you're starting or growing your business, looking to hire high-quality copywriters, or even thinking about becoming a copywriter yourself, Lukas is here to help you reach the highest level of success as you define it for yourself. Let's know more about Lukas, as he honors the people such as Colin Chung, Mike Dillard, Rober Hirsch, Yanik Silver, and Nick Peterson that have impacted his life. With no further here is Lukas Resheske. [00:00 - 09:09] The Copywriter's New Career: Training Others Lukas is a copywriter and trainer who works with private clients on the copywriting side and trains writers of all levels Lukas' career path changed when he realized he didn't want to be a career military officer and decided to sign up for the National Guard instead After Lukas started training, his mentorship program became more successful as he was able to help more people learn from him. [09:09 - 17:12] 3 People Who Changed Lucas' Life Forever A couple of people such as have had a profound impact on Lucas' life and career, including one who helped him transition from client copywriter to full-time entrepreneur. It is impossible to narrow it down to one person, as there are so many paths and people in the world. Lukas has been introduced to many people that completely changed the course of his life or business, including a mentor who taught him the craft of copywriting. Recently, Lukas has been introduced to Nick Peterson who has had a positive impact on his trajectory    [17:12 - 25:45] The Importance of Nick Peterson's Operating System Lukas cites Nick's ability to cultivate a network of high-performing individuals and his grounded thinking process as two reasons why he is valuable to him. Nick's operating system is not dictatorial and allows people to think for themselves, which is valuable to Lukas Nick's ability to help entrepreneurs and founders achieve exponential results without duplicating efforts is a major draw for Lukas.   [25:46 - 28:57] Closing Segment Final Words Follow Lukas Resheke on Facebook, LinkedIn,  You may also visit his website at https://www.lukasresheske.com   Thanks for tuning in!     If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!     Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher    Tweetable Quotes   "The way that Nick brings a certain type of operating system to his thinking process and it is very grounded in first principles based. Mental models that allow for people like us founders, entrepreneurs, people who want to make things happen, change things that are status quo." -  Lukas Resheske