EPISODE · Mar 20, 2026 · 23 MIN
Misbah Uraizee, CEO of Nectar Social, on creating the first agentic social commerce platform!
from Legends N Leaders · host Ben Weiss
Nectar is your AI-powered social teammate, designed to optimize how you create and give it the maximum impact for your audience. It helps you manage your community and to understand the output from influencers. Misbah shares her founder story and what lead to this idea. She also talks about how it was built, the evolution of her understanding of the power of AI to change how campaigns are done, and what trends she sees in influencer marketing with AI next! Necatar Social recently raised $10.6M in funding from True Ventures and GV.
What this episode covers
Nectar is your AI-powered social teammate, designed to optimize how you create and give it the maximum impact for your audience. It helps you manage your community and to understand the output from influencers. Misbah shares her founder story and what lead to this idea. She also talks about how it was built, the evolution of her understanding of the power of AI to change how campaigns are done, and what trends she sees in influencer marketing with AI next! Necatar Social recently raised $10.6M in funding from True Ventures and GV.
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Misbah Uraizee, CEO of Nectar Social, on creating the first agentic social commerce platform!
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