Moments That Matter: Creating Transformative Higher Ed Events

How can campus events create powerful moments that connect, inspire, and reinforce your institution’s brand? Expectations for meaningful experiences have never been higher, and today’s audiences—from Gen Z students to alumni—demand events that feel personal, engaging, and transformative. In our latest Innovating Enrollment Success episode, we explore how higher ed institutions can rise to the challenge by delivering brand experiences that matter.Join seasoned events professionals Stevie Henderson and Jeffrey Haskett as they share:Ways to craft emotionally engaging experiences that resonate with audiences of all ages.The must-have elements of successful events, from open houses to commencement ceremonies.Innovative approaches to creating impactful events, even when working with limited budgets.Stevie and Jeffrey bring decades of expertise from corporate, sports, and higher ed event planning, including projects for Gettysburg College’s Summit for the Future and dynamic new school year kickoffs. They offer actionable insights on what makes events memorable, how to deliver on rising expectations, and why experiences are crucial to building brand affinity.