EPISODE · Sep 4, 2024 · 44 MIN
Monetise Your Podcast With Merch (Even With A Small Audience) - Marz Marcello
from OG Podcasts: Expert Advice To Grow Your Podcast · host OG Podcasts
⚡️ Marz Marcello is an expert in podcast strategy, marketing and monetisation, and wants to help you leverage the power of merchandise to make money from your show - even if you have a small audience. ⚡️ Marz has been in the podcasting game for many years and is the Co Founder and CEO of Certified Crucial, a company that specialises in pre-order customised merchandise for creators. 🎧 Stay tuned to find out: ➡︎ The different type of merch you could be selling (including Vinyl) ➡︎ Why your audience wants your merch, even as a smaller podcaster ➡ How to build a community by naming your audience ➡︎ Other way to monetise your podcast (before getting a sponsor) 📕 Chapters (1:26) More than 1 monetisation strategy (2:34) Size doesn’t matter (5:16) Top ways to monetise (6:35) Why your audience wants merch (11:02) Different types of merch (14:53) Revenue from merch (18:14) Limited run items (20:32) Time to monetisation (22:14) Alternative monetisation strategies (25:14) Bonus/patreon content (30:44) Naming your audience (34:28) Business strategy for your podcast (36:54) Affiliate marketing (39:47) Getting sponsors (41:53) About Certified Crucial 📱 Connect with me: LinkedIn: https://www.linkedin.com/in/ollie-guillou/ Website: https://ogpodcasts.co.uk/ 📱 Connect with Marz: LinkedIn: https://www.linkedin.com/in/mediamarz/ Website: https://certifiedcrucial.com/ 🎙️ An OG Podcasts production.
What this episode covers
⚡️ Marz Marcello is an expert in podcast strategy, marketing and monetisation, and wants to help you leverage the power of merchandise to make money from your show - even if you have a small audience. ⚡️ Marz has been in the podcasting game for many years and is the Co Founder and CEO of Certified Crucial, a company that specialises in pre-order customised merchandise for creators. 🎧 Stay tuned to find out: ➡︎ The different type of merch you could be selling (including Vinyl) ➡︎ Why your audience wants your merch, even as a smaller podcaster ➡ How to build a community by naming your audience ➡︎ Other way to monetise your podcast (before getting a sponsor) 📕 Chapters (1:26) More than 1 monetisation strategy (2:34) Size doesn’t matter (5:16) Top ways to monetise (6:35) Why your audience wants merch (11:02) Different types of merch (14:53) Revenue from merch (18:14) Limited run items (20:32) Time to monetisation (22:14) Alternative monetisation strategies (25:14) Bonus/patreon content (30:44) Naming your audience (34:28) Business strategy for your podcast (36:54) Affiliate marketing (39:47) Getting sponsors (41:53) About Certified Crucial 📱 Connect with me: LinkedIn: https://www.linkedin.com/in/ollie-guillou/ Website: https://ogpodcasts.co.uk/ 📱 Connect with Marz: LinkedIn: https://www.linkedin.com/in/mediamarz/ Website: https://certifiedcrucial.com/ 🎙️ An OG Podcasts production.
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Monetise Your Podcast With Merch (Even With A Small Audience) - Marz Marcello
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