EPISODE · Jan 6, 2024 · 26 MIN
Morris Rishty, CEO of IPHIS, on creating a leading underwear brand with TikTok star Noah Beck!
from Legends N Leaders · host Ben Weiss
Morris Rishty is developing an entirely different approach for underwear targeting both male and female consumers with the same product, crafted uniquely. He is utilizing his extensive experience building Real Underwear into the success in the category it has been with Noah Beck's creativity and audience to be disruptive. IPHIS has been well received by many, building great loyalty, and has had initial success with out much marketing spend! Morris shares how he started in the clothing business at 15, why underwear is the ideal place to begin with IPHIS, and what his goals for expansion are. Hope you enjoy!
What this episode covers
Morris Rishty is developing an entirely different approach for underwear targeting both male and female consumers with the same product, crafted uniquely. He is utilizing his extensive experience building Real Underwear into the success in the category it has been with Noah Beck's creativity and audience to be disruptive. IPHIS has been well received by many, building great loyalty, and has had initial success with out much marketing spend! Morris shares how he started in the clothing business at 15, why underwear is the ideal place to begin with IPHIS, and what his goals for expansion are. Hope you enjoy!
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Morris Rishty, CEO of IPHIS, on creating a leading underwear brand with TikTok star Noah Beck!
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