MUSIC DOESN’T COME FROM NOWHERE

Music doesn’t just "happen". I mean it does, but not the music you listen to. I mean it does, but that’s not why you listen to it.Early independent recording started with word of mouth, until the opportunity arose to outsource audience-building to the growing recording industry. Much of what you listen to would never have crossed your ears if it weren’t for the connections it created to labels, studios, producers, publishers, television, radio, magazines, and a dozen other adjacent industries besides– and the profit that it was able to generate for every one of them.Nobody cares until everyone cares. But why did everyone start caring?