Musik, marknadsföring och morgonstjärnor!

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Musik ihop med varumärken; hör Music in Brands VD Anders Ekström samtala med sin tidigare kollega Roger Nordin, känd från RIX MorronZoo. Båda spelar musik som konkurrensmedel: Roger för att få lyssnare att stanna kvar och Anders för att få kunder att stanna längre, hotellbesökare att handla mer och tandläkarbesökare att känna mindre stress. Möjligheter och misstag med musik blandat med historier från den kommersiella radions födelse. Hosted on Acast. See acast.com/privacy for more information.

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This episode is 20 minutes long.

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This episode was published on May 6, 2021.

What is this episode about?

Musik ihop med varumärken; hör Music in Brands VD Anders Ekström samtala med sin tidigare kollega Roger Nordin, känd från RIX MorronZoo. Båda spelar musik som konkurrensmedel: Roger för att få lyssnare att stanna kvar och Anders för att få kunder...

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