My content thesis for 2026 (and why I'm doing content differently) episode artwork

EPISODE · Jan 5, 2026 · 37 MIN

My content thesis for 2026 (and why I'm doing content differently)

from Ask a LinkedIn Girlie 💅 · host Marika Luneau

There’s one thing I’m doubling down on with complete certainty in 2026:Content.I’m treating content as my golden goose. It's the thing I’m intentionally building around and investing in more than anything else in my business.And I want to explain why.In this convo, I’ll walk through the content strategy I’m committing to in 2026, including:- why I’m treating content as a core investment, not a side task- how I’m structuring my workweek around content to prevent burnout- the platforms and content forms I’m going deeper into (and which ones I’m pulling back from)- my content thesis for the year, and the philosophy behind itIf content has felt heavy, performative, or confusing lately, this will likely resonate. 💖

There’s one thing I’m doubling down on with complete certainty in 2026:Content.I’m treating content as my golden goose. It's the thing I’m intentionally building around and investing in more than anything else in my business.And I want to explain why.In this convo, I’ll walk through the content strategy I’m committing to in 2026, including:- why I’m treating content as a core investment, not a side task- how I’m structuring my workweek around content to prevent burnout- the platforms and content forms I’m going deeper into (and which ones I’m pulling back from)- my content thesis for the year, and the philosophy behind itIf content has felt heavy, performative, or confusing lately, this will likely resonate. 💖

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My content thesis for 2026 (and why I'm doing content differently)

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This episode was published on January 5, 2026.

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There’s one thing I’m doubling down on with complete certainty in 2026:Content.I’m treating content as my golden goose. It's the thing I’m intentionally building around and investing in more than anything else in my business.And I want to explain...

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