EPISODE · Apr 8, 2026 · 9 MIN
My Follow-Up Formula: Stop Chasing Dead Leads
from Sell Well: Helping Agencies Close More Deals and Grow Revenue · host Suzie Consoli
Most people follow up until they're desperate, and desperation costs you money. In this episode, I'm breaking down the two-part follow-up method I swear by: setting a defined sequence so you always know when a lead is dead, and why chasing new leads is almost always a better use of your time than begging old ones. I'll walk you through the exact timeline I use, and what to do with leads that just aren't ready yet.
What this episode covers
Most people follow up until they're desperate, and desperation costs you money. In this episode, I'm breaking down the two-part follow-up method I swear by: setting a defined sequence so you always know when a lead is dead, and why chasing new leads is almost always a better use of your time than begging old ones. I'll walk you through the exact timeline I use, and what to do with leads that just aren't ready yet.
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My Follow-Up Formula: Stop Chasing Dead Leads
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